Latitude Financial Services commenced work with Bates Smart on the design of their new headquarters in Melbourne’s Docklands. We were brought on to provide a strategic plan for room numbering and space naming, as well as provide advice on external building signage and branding.

Following approval of the strategy, we commenced work on the signage design, customising a typeface and developing a colour palette in response to Bates Smart’s carefully considered finishes for each level. The resulting signage suite is calm and refined and gives order to the work floors without detracting from the elegance of the interiors.